The web site has had three major visual designs. The original, designed by Zeldman, featured custom club-flyer style graphics that accompanied each article — an unusual feature in the early days of the web. The first major redesign, by Jason Santa Maria in 2005, featured a softer color palate, and featured CSS-based templates by Eric Meyer and introduced the inclusion of custom illustrations by Kevin Cornell. The most recent update to the site, launched in January 2013, features a black-and-white design scheme by Mike Pick. It continues to prominently feature Cornell's illustrations, but takes a "content first" approach to design by reducing the presence of almost all brand and design elements in favor of article content.