Partridge was created by Coogan and Armando Iannucci for the 1991 BBC Radio 4 comedy programme On the Hour, a spoof of British current affairs broadcasting, as the show's sports presenter. In 1992, Partridge hosted a spin-off Radio 4 spoof chat show, Knowing Me, Knowing You with Alan Partridge. On the Hour transferred to television as The Day Today in 1994, followed by Knowing Me, Knowing You later that year. In 1997, Coogan starred as Partridge in a BBC sitcom, I'm Alan Partridge, written by Coogan, Iannucci and Peter Baynham, following Partridge's life in a roadside hotel working for a small radio station. It earned two BAFTAs and was followed by a second series in 2002.
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